Camera-Ready Ads

Camera-Ready ads are ads that can be placed directly into the newsletter publication for printing without modification. Our preferred file format for receiving camera-ready ads are PDF files. Using PDF files avoids common font problems that can occur with other file formats. If your software does not support creating PDF files, we also accept EPS files with embedded fonts or fonts that have been created to outlines.

We accept ads from any vector-based program in PDF or EPS format. The following lists several popular vector-based programs:

• Adobe Illustrator
• Adobe PageMaker
• Adobe InDesign
• Corel Draw
• Macromedia Freehand
• Microsoft Publisher
• QuarkXPress

We do not accept ads from raster-based or "paint" programs, even if provided in PDF or EPS formats. Raster-based design programs create ads that reproduce poorly in print. The following lists several raster-based programs that should not be used:

• Adobe Photoshop
• Macromedia Fireworks
• Microsoft Paint

Creating PDF or EPS files

The following sections list instructions for creating PDF or EPS files from several popular programs.

Adobe Illustrator

Adobe Illustrator can create PDF or EPS files directly from the File > Save As dialog. If saving the file as an EPS, select the option to embed the fonts into the file.

Adobe PageMaker

Use the File > Export > Adobe PDF menu in Adobe PageMaker to create PDF files from your publication. Select the "Print Job" control settings in Adobe Distiller when creating the PDF file.

Adobe InDesign

Use the File > Export menu and select Adobe PDF from the the Save as type box. After clicking Save, the Export PDF dialog will appear. Change the Preset to [Press] and click Export.

Corel Draw

Corel Draw supports exporting to an EPS file from the File > Export menu. When creating an EPS file, include a header in TIFF format, include the as Text (not Curves) and include fonts.

Macromedia Freehand

Macromedia Freehand can export directly to an EPS file. Select File > Export and save as an EPS with TIFF preview. Include the Freehand document and include the fonts in the EPS.

Microsoft Publisher

When using Microsoft Publisher, select "Encapsulated PostScript (EPS)" as the PostScript output format under Print Setup > Properties. Select "Print to file" then print the ad to a file.